We, the dedicated adventurers, explorers, and enthusiasts of the Western Balkans are united by a shared vision of positioning the Western Balkans as a unified adventure travel destination, emphasizing responsible practices, diverse and sustainable outdoor experiences, cultural authenticity, and the preservation of natural beauty.

Our goal is to establish standards for responsible practices, professional guidance and safety in the Western Balkans, ensuring that things are done correctly and safely.

Our vision is to position the Western Balkans as a unified adventure travel destination, emphasizing responsible practices, diverse and sustainable outdoor experiences, cultural authenticity, and the preservation of natural beauty.

The regional organization will improve cooperation between tour operators for adventure tourism in the Western Balkans, facilitate the development of international products, sustainable business practices and implement a common vision of the Western Balkans as a unique destination - integrating service providers and promoting the region as a whole to international tour operators and travelers.

Our mission is to unite tour operators from across the Western Balkans, leading in responsible adventure tourism and preserving the region's natural and cultural riches.

The mission centers on advocating for adventure travel industry standards and certifications, with the goal of making the Western Balkans a recognized adventure travel destination for thrilling outdoor experiences.

WBATA is committed to showcasing the region’s warm hospitality, the flavors of locally sourced, organic food, cultural richness, and unspoiled natural wonders. At the core of the mission is the promotion of the Balkan lifestyle and the enhancement of local outdoor adventures for an unforgettable travel experience.